A studio shot of Ouca Transport and Ouca Kiddiebus cargo bikes

About

About Ouca Bikes

With­out the van – yes you can! In the world­view of Ouca Bikes, trans­port­ing goods and peo­ple with a car­go bike is an every­day task, just a reg­u­lar thing and pos­si­ble for every­one. 

Our sto­ry began when Tuo­mas, our founder, real­ized that the car­go bikes he ordered for kinder­gartens didn’t meet the needs. The bikes were unsafe, clum­sy to ride and got bro­ken in one sin­gle ride. Tuo­mas decid­ed to cre­ate a new car­go bike brand, one with high lev­el design, ulti­mate usabil­i­ty and tech­ni­cal fea­tures to help peo­ple in their every­day lives by sim­pli­fy­ing the expe­ri­ence and elim­i­nat­ing the frus­tra­tion.

CEO Tuomas Alapuranen observing the product photoshoot in May 2025.

Today, Ouca Bikes stands for the prin­ci­ples of com­fort, safe­ty and reli­a­bil­i­ty. We’re mak­ing ‘tak­ing it easy’ the new black in the world of has­sle and fuss. One can be effi­cient and get things done with­out burn­ing fuel or one’s nerves. With Ouca Bikes’ car­go bikes peo­ple can actu­al­ly suc­ceed in their tasks with­out drain­ing their ener­gy into unnec­es­sary things.

Time­line

2017

Tuo­mas Ala­pu­ra­nen found­ed Muk­sub­us­si Ltd and began rent­ing out day­care bikes in Fin­land. In the ear­ly days, we pur­chased bikes from oth­er man­u­fac­tur­ers and rent­ed them to our cus­tomers. This hands-on expe­ri­ence gave us valu­able insights into the lim­i­ta­tions of exist­ing prod­ucts and
sparked the idea of devel­op­ing our own solu­tions.

The early stage of Muksubussi (Kiddiebus) cargo bikes for kindergartens in use on a sunny day in a park.

2019

The bikes are con­stant­ly bro­ken. There are no suf­fi­cient­ly high-qual­i­ty prod­ucts on the mar­ket. We decide to start devel­op­ing our own prod­uct.

The early sketch of the first Ouca Bikes' product.

2021

We build our first pro­to­type — but it turns out to be a dis­ap­point­ment. The bike does­n’t per­form as intend­ed, and it’s clear we’re still far from a func­tion­al prod­uct. Around this time, Jani Sip­ilä joins the team, bring­ing new exper­tise and ener­gy to the project. Nev­er­the­less, we con­tin­ue refin­ing and devel­op­ing, deter­mined to get it right.

Tuomas Alapuranen and Jani Sipilä on a test ride with the first Ouca Bikes' prototype cargo bike.

2023

Pro­duc­tion final­ly begins! We start deliv­er­ing Ouca bikes across Fin­land.

The first delivered model of Ouca Transport ready to leave the factory.

2025

We’re final­ly ready to launch sales across Europe through a net­work of ded­i­cat­ed retail part­ners. In 2025, we are bring­ing a new prod­uct to mar­ket, specif­i­cal­ly designed for indus­tri­al facil­i­ty main­te­nance. This new mod­el will join our exist­ing line­up along­side the Ouca Kid­diebus and Ouca Trans­port. The prod­uct has been devel­oped in close col­lab­o­ra­tion with a major Finnish indus­tri­al
com­pa­ny.

The sketch image of the new cargo bike model suitable especially for industrial use